"That Tiger Woods is unparalleled in what he does requires no explanation, but outside of that he has always been charming, clean and boring - a flawless canvas on which many a brand identity could be projected. Today, he isn't a brand but a person - more naked than naked."
Intimacy - that's
what we really want. To be connected without further obligation. Identification without consequences. We need the herd
without necessarily having to be a part of it. Many share their daily lives on Facebook or Twitter. It's laughable to read a Facebook message from someone who says: "Shut off your
phone and laptop. The sun is shining. Life is great!" Especially when you can
see that every hour they add a new message. Of course it's in English even if
the sender is Dutch so that the message will have global reach.
Intimacy Ö Our lives are increasingly a public affair.
If you arenít seen, heard or read, you don't exist in the eyes of those that
matter: the rest of humanity. We act better than we are. Tougher, more
adventurous, more exciting - so we can convince ourselves that we're doing
well, that our lives are going somewhere and that we can justify our existence.
And one must admit, when you read those messages about yourself with photos of
smiling faces - and the responses to them - you have before you a complete
modern human being standing with an opinion, a career, emotions, and above all,
lots of friends.†
The reason for
this type of openness is only partly based the masturbatory reassurance that
modern humans need to avert feeling lonely and convince themselves that they matter.
The public sharing of feelings and lives is something we all crave - the need
to see how life unfolds. How do others live it? How do they fall down and get back
up? How do they manage? How do they keep up the faith and keep on going?
Even more than
the thrill of gossip, this is why the downfall of an idol or celebrity
fascinates us so. With all of its gory detail, in all of its nakedness and
intimacy, all is revealed. But gloating at someone else's downfall is extremely
perishable. How they handle the blow and emerge from battle is the real deal.
In fact, the final word on the success or purification of a fallen star is in
Posted by WORLDMEETS.US
hasnít escaped your attention that the life of Tiger Woods, the once pristine, highest-paid
golfer in the world, has been completely trashed in a period of two weeks.
All the juicy
details are on hand: the adultery, the indiscreet money-grubbing mistresses, a
humiliated and angry wife, voicemail messages, text messages, nude photos, a
sex tape, lucrative advertisement deals being withdrawn, a cancelled
tournament, etc. Woods, a blazian half African-American, half-Asian, was rather
colorless before the leaking of his escapades. That he is unparalleled in what
he does requires no explanation, but outside of that he was always charming,
clean and boring - a flawless canvas on which many a brand identity could be projected.
Today, Tiger Woods
isn't a brand but a person - more naked than naked. He stands to lose lucrative
deals, he's the laughingstock of the sporting world, is in Sweden with his
Swedish wife spending his millions and remaining quiet, only to return in a
number of years, i.e.: to be purified.
The purification must
take place publicly. There is a solid road map for this: 1. You hold a press
conference or you go to a popular talk show host and confess your guilt - preferably
emotionally but at a minimum, sincerely. 2. You call a spade a spade: I'm an
alcoholic/sex addict/depressed/suicidal/have been unhappy for years, etc. 3.
You act decisively and make clear how you plan to deal with
addiction/undesirable behavior/failure to address the problem earlier - by
means of a voluntary admission into a clinic, rehab program, volunteer work. 4.
Very often, it's wise to offer your apologies to those you have hurt. 5. You keep
your head down but make ensure that once in a while, photographs of you and
your partner surface that display affection, so that the public gets a sense of
healing. 6. After an appropriate time, you write a book about what happened to
Posted by WORLDMEETS.US
If he wants to
exist in the public eye, Woods cannot escape these rules. The public only
forgives when you dig deep down and reveal your innermost self. Yet it seems
that this affair may be resolved differently. There has been no press
conference. Woods is nowhere to be seen and communicates only via messages on
his Web site - and only after mistress number thirteen called it an affair. He
also asks repeatedly for everyone to please respect the privacy of he and his family. But we're hungry - for the real
life. So unfortunately: Fat Chance. †
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