Apple Computer in China: Can a product launch be so successful,

that it is against the law?

 

 

China Daily, People's Republic of China

Apple Must Put End to 'Product Release Manipulations' in China

 

It is a notion that would never occur to the Western capitalist mind: A product launch strategy is an amazing success; 'hysteria' has overcome those who fear not having the product; hence, the government must step in on behalf of 'manipulated' consumers. According to this editorial from the state-run China Daily, unless Apple voluntarily changes the way it 'manipulates product releases' like that for the iPhone 4, the Chinese government will force it to.

 

EDITORIAL

 

January 16, 2012

 

People's Republic of China - China Daily - Original Article (English)

Apple in China: Beijing appears increasingly uncomfortable with the almost religious adherence some of its people have for Apple products.

 

NEW MEDIA ANIMATION [TAIWAN]: Gadget envy is a 'sign of the times.' , 00:01:04, July 21, 2011. RealVideo

On the frigid winter night on Jan. 12, the launch of Apple's upgraded iPhone 4 lured thousands of people to its two outlets in Beijing. It was the size of the crowds, however, that brought an abrupt suspension of sales on the morning of Jan. 13 - and one of the Beijing stores didn't open at all, because the swelling crowd of eager Apple devotees created safety concerns.

 

This isn't the first time Apple's marketing strategy caused turmoil among the buying public. Similar headlines occurred in January last year, when the first incarnation of the iPhone 4 was released, and then again in May, when the second edition of the iPad was launched.

 

Apple's clever marketing has made its products must-have lifestyle accessories for many, and the company has now replaced Lenovo as the most profitable IT firm in China.

 

But as helpful as it is to Apple's bottom line, its product launch strategy inevitably results in mass hysteria and disturbances. If it continues this marketing strategy, it is only a matter of time before one of its product launches ends in tragedy.  

Posted by WORLDMEETS.US

 

Intentionally fuelling demand by manipulating product releases to the point that they create a panic among consumers who fear not getting their hands on an object of desire, is not only immoral, but illegal.

 

Apple should heed the lessons of Unilever's experience. In May 2011, the giant consumer goods company was fined 2 million yuan ($31.74 million) by the China Price Authority for repeatedly spreading rumors of price increases that artificially boosted demand for its products.

 

Apple has the capacity to make it easier for consumers to obtain new products online or by telephone. Apple cannot afford to ignore the China market, so it has no excuse for failing to alter its strategy to avoid such incidents in the future.

 

 

SEE ALSO ON THIS:

Global Times, China: Shiny Metal 'God' Too Much for Apple 'Cultists'

Wen Wei Po, Hong Kong: 'Where is China's Steve Jobs?'

Diario Economico, Portugal: Life of Jobs Should Inspire 'All Portuguese'

Le Monde, France: From Mac to iPad, Jobs Rode Imagination to Power

Asia Times, Hong Kong: iSad in Damascus: Syria Reclaims Jobs

Estadao, Brazil: Jobs Embodied Spirit that Still Makes America Great

Yedioth Ahronot, Israel: Steve Jobs: Rabbi's Inspiration

Der Speigel, Germany: German Editorials: The Passing of Steve Jobs

Times of India, India: People of India Pay Tribute to Steve Jobs

The Hindu, India: iConic Jobs

The Hindu, India: Jobs - The Inimitable iMan

The Montreal Gazette, Canada: Steve Jobs was a World-Changer

Adelaide Now, Australia: Steve Jobs Earns Place in History

Daily Mail, U.K.: Dying Jobs Left Plans For Years of New Products

 

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[Posted by WORLDMEETS.US Jan. 24, 8:59pm]

 







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